How can companies ensure that CX ambassadors are equipped with the necessary tools and resources to effectively collect and communicate customer feedback in order to drive meaningful improvements in the customer experience strategy?

Companies can ensure that CX ambassadors are equipped with the necessary tools and resources by providing comprehensive training on effective feedback collection and communication techniques. This includes educating them on how to use various feedback channels and technologies, such as surveys and social media monitoring tools. Additionally, companies should establish clear processes and guidelines for collecting and analyzing customer feedback, as well as implementing a system for tracking and measuring the impact of feedback on the customer experience strategy. Regular feedback sessions and ongoing support from management can also help ensure that CX ambassadors are able to drive meaningful improvements in the customer experience strategy.