How can companies ensure that their CX ambassadors are effectively fostering customer loyalty and trust, while also staying true to the company's core values and mission?

Companies can ensure that their CX ambassadors are effectively fostering customer loyalty and trust by providing comprehensive training on the company's core values and mission. Regular communication and feedback sessions can help align ambassadors' actions with the company's goals. Encouraging ambassadors to personalize interactions with customers and demonstrate empathy can also enhance trust and loyalty. Additionally, monitoring customer feedback and satisfaction levels can help identify areas for improvement and ensure that ambassadors are meeting customer expectations.