How can companies ensure that their CX ambassadors are consistently aligning with the company's values and goals in their interactions with customers?

Companies can ensure that their CX ambassadors are consistently aligning with the company's values and goals by providing thorough training on the company's mission, values, and goals. Regular feedback and coaching sessions can help reinforce the importance of aligning with these principles. Implementing clear guidelines and policies for customer interactions can also help maintain consistency. Lastly, recognizing and rewarding ambassadors who exemplify the company's values and goals can further motivate them to uphold these standards in their interactions with customers.