How can companies ensure that their CX ambassadors are consistently aligned with the company's mission and values, even as the business evolves and changes over time?

Companies can ensure that their CX ambassadors are consistently aligned with the company's mission and values by regularly communicating and reinforcing the mission and values through training and development programs. It is important to hire individuals who already embody the company's values and are passionate about the mission. Providing ongoing feedback and recognition for embodying the mission and values will also help maintain alignment. Lastly, involving CX ambassadors in decision-making processes and keeping them informed about changes within the business will help them stay connected to the company's evolving goals and values.