How can companies ensure that their CX ambassadors are consistently aligned with the brand's values and messaging in their interactions with customers, and what steps can be taken to address any discrepancies that may arise?

Companies can ensure that their CX ambassadors are consistently aligned with the brand's values and messaging by providing thorough training and ongoing support. This includes clearly communicating the brand's values and messaging, providing regular feedback and coaching, and setting clear expectations for customer interactions. If discrepancies arise, companies can address them by providing additional training, offering constructive feedback, and reinforcing the importance of aligning with the brand's values. It is also important to have open communication channels for ambassadors to voice any concerns or questions about the brand's values and messaging.