How can companies ensure that their CX ambassadors are not only inspired and empowered to deliver exceptional customer experiences, but also consistently aligned with the company's brand values and messaging in their interactions with customers?

Companies can ensure that their CX ambassadors are inspired and empowered by providing ongoing training and development opportunities to enhance their skills and knowledge. It is important to clearly communicate the company's brand values and messaging to all employees, including CX ambassadors, to ensure consistency in interactions with customers. Regular feedback and performance evaluations can help identify areas for improvement and ensure that ambassadors are aligned with the company's brand values. Additionally, creating a positive and supportive work culture can help motivate ambassadors to deliver exceptional customer experiences that reflect the company's values.