How can companies ensure that their CX Ambassadors are effectively aligning with the company's brand values and mission in order to provide a consistent and authentic customer experience?

Companies can ensure that their CX Ambassadors are effectively aligning with the company's brand values and mission by providing comprehensive training on the brand values and mission. This training should focus on the importance of embodying these values in every customer interaction. Additionally, companies can regularly communicate with CX Ambassadors about any updates or changes to the brand values or mission to ensure they are always aligned. Finally, companies can incentivize and reward CX Ambassadors who consistently demonstrate alignment with the brand values and mission in their customer interactions.