How can companies ensure that their CX ambassadors are consistently aligned with their brand values and messaging to maintain a cohesive and impactful customer experience strategy?

Companies can ensure that their CX ambassadors are consistently aligned with their brand values and messaging by providing thorough training and regular updates on brand values and messaging. They can also create clear guidelines and standards for interactions with customers to ensure consistency. Regular communication and feedback sessions can help reinforce the importance of maintaining brand values and messaging. Additionally, companies can incentivize and reward CX ambassadors who consistently embody the brand values and messaging in their interactions with customers.