How can businesses ensure that their CX ambassadors are effectively representing the brand values and aligning their actions with the overall customer experience strategy, and what steps can be taken to address any potential discrepancies in their performance?

Businesses can ensure that their CX ambassadors are effectively representing the brand values by providing thorough training on brand guidelines and values. Regular communication and feedback sessions can also help align their actions with the overall customer experience strategy. To address potential discrepancies in performance, businesses can implement performance evaluations, mentorship programs, and continuous training to help ambassadors improve and stay aligned with the brand values and customer experience strategy. Regular monitoring and feedback can also help identify and address any issues promptly.