How can teams ensure that implementing emerging technology to enhance customer touchpoints doesn't compromise customer privacy and data security?

Teams can ensure that implementing emerging technology to enhance customer touchpoints doesn't compromise customer privacy and data security by conducting thorough privacy impact assessments before implementing any new technology. They should also prioritize data encryption, secure storage, and access controls to protect customer data. Additionally, teams should stay updated on relevant privacy regulations and compliance requirements to ensure they are following best practices. Regular security audits and training for employees can also help mitigate risks and maintain customer trust.

Keywords

emerging technology customer touchpoints privacy impact assessments data security compliance requirements

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