How can companies ensure that the use of technology for personalization and proactive communication does not compromise customer privacy and data security?

Companies can ensure that the use of technology for personalization and proactive communication does not compromise customer privacy and data security by implementing strong data protection measures, such as encryption and secure storage protocols. They should also obtain explicit consent from customers before collecting and using their personal data for marketing purposes. Additionally, companies should regularly update their privacy policies and provide transparent information about how customer data is being used. Finally, conducting regular security audits and training employees on data protection best practices can help mitigate potential risks to customer privacy and data security.