How can companies ensure that their customer experience guidelines are not only ingrained in their company culture, but also consistently upheld by all employees at every touchpoint with customers?

Companies can ensure that their customer experience guidelines are ingrained in their company culture by clearly communicating these guidelines to all employees and providing ongoing training and reinforcement. They can also incorporate customer experience metrics into performance evaluations and reward systems to incentivize adherence to the guidelines. Regular monitoring and feedback mechanisms can help identify areas for improvement and ensure consistency in customer interactions. Additionally, fostering a customer-centric mindset from the top down, with leadership setting the example, can help create a culture where prioritizing the customer experience is a core value.