How can companies ensure that their customer data is kept secure and protected from cyber threats while also maintaining a personalized and seamless customer experience?

Companies can ensure the security of customer data by implementing robust cybersecurity measures such as encryption, access controls, and regular security audits. They can also invest in secure data storage solutions and regularly update their systems to protect against cyber threats. To maintain a personalized and seamless customer experience, companies can use data anonymization techniques to protect sensitive information while still providing personalized services. Additionally, they can prioritize transparency with customers about how their data is being used and stored to build trust and loyalty.