How can companies ensure that their customer-centric values are not just a set of guidelines, but rather a deeply ingrained part of their organizational culture that influences every aspect of their operations and decision-making processes?

Companies can ensure that their customer-centric values are deeply ingrained in their organizational culture by consistently reinforcing these values through training, communication, and recognition programs. They can also align their performance metrics and incentives with customer satisfaction and loyalty to prioritize customer-centric behaviors. Additionally, involving employees at all levels in decision-making processes and encouraging a customer-first mindset can help embed these values in the company's DNA. Regularly seeking feedback from customers and employees can also help companies understand how well they are living up to their customer-centric values and make necessary adjustments.