How can companies ensure that their customer-centric initiatives not only meet short-term goals but also contribute to long-term growth and sustainability?

Companies can ensure that their customer-centric initiatives contribute to long-term growth and sustainability by focusing on building strong customer relationships, continuously gathering and analyzing customer feedback to improve products and services, and adapting to changing customer needs and preferences. Additionally, investing in employee training and development to ensure consistent delivery of exceptional customer experiences can help sustain long-term success. Finally, aligning customer-centric initiatives with overall business goals and objectives can ensure that short-term successes translate into sustainable long-term growth.