How can organizations ensure that cross-functional collaboration and communication are consistently aligned with customer-centric values, and what strategies can be implemented to address any discrepancies that may arise?

Organizations can ensure that cross-functional collaboration and communication are consistently aligned with customer-centric values by clearly defining and communicating these values to all employees. They can also establish regular feedback mechanisms to gather insights from customers and incorporate them into decision-making processes. To address any discrepancies that may arise, organizations can implement training programs to educate employees on the importance of customer-centricity, establish cross-functional teams to work on specific customer-focused projects, and regularly review and adjust processes to ensure alignment with customer needs and expectations.