In what ways can companies ensure that their customer experience team remains culturally competent and continuously improves upon their ability to effectively engage with customers from diverse backgrounds?

Companies can ensure that their customer experience team remains culturally competent by providing ongoing training and education on diversity and inclusion. They can also encourage team members to participate in cultural competency workshops and seminars. Additionally, companies can promote diversity within the team itself by hiring individuals from diverse backgrounds. Regular feedback and performance evaluations can help identify areas for improvement and ensure that team members are continuously working towards enhancing their ability to engage with customers from diverse backgrounds.