How can companies ensure that their employees are consistently delivering a high level of customer service, both in person and through technology, while also adapting to changing customer preferences and behaviors?

Companies can ensure that their employees consistently deliver high levels of customer service by providing ongoing training and development opportunities to keep their skills up-to-date. Utilizing customer feedback and data analytics can help companies understand changing preferences and behaviors, allowing them to tailor their service delivery accordingly. Implementing technology solutions, such as customer relationship management systems and chatbots, can also help employees efficiently meet customer needs across different channels. Regularly monitoring performance metrics and conducting quality assurance checks can further ensure that employees are meeting customer service standards.