How can companies ensure that their CX Ambassadors are consistently integrating emotional intelligence into their interactions with customers, rather than just during assessment periods or training sessions?

Coaching
Companies can ensure that their CX Ambassadors consistently integrate emotional intelligence into their interactions with customers by providing ongoing coaching and feedback on emotional intelligence skills. They can also create a culture that values empathy and emotional intelligence, reinforcing the importance of these skills in day-to-day interactions. Additionally, companies can incorporate emotional intelligence training into regular team meetings or discussions to keep the focus on developing these skills. Lastly, setting clear expectations and goals for demonstrating emotional intelligence in customer interactions can help ensure that CX Ambassadors prioritize these skills at all times, not just during specific periods.