How can companies ensure that their CX Ambassadors are effectively representing their brand values and delivering a consistent customer experience across all touchpoints?

Companies can ensure that their CX Ambassadors are effectively representing their brand values by providing comprehensive training on the brand's values, mission, and customer service standards. Regular monitoring and feedback sessions can help identify areas for improvement and ensure consistency. Implementing clear guidelines and protocols for interactions with customers across all touchpoints can also help maintain a consistent customer experience. Additionally, companies can empower their CX Ambassadors to make decisions in line with the brand's values, allowing them to act as true ambassadors for the company.