How can companies ensure that their CX ambassadors are effectively representing the brand's values and delivering a consistent customer experience across all touchpoints, both online and offline?

Companies can ensure that their CX ambassadors are effectively representing the brand's values by providing comprehensive training on brand values, messaging, and customer service standards. Regular monitoring and feedback can help ensure consistency in delivering a positive customer experience. Implementing clear guidelines and protocols for handling customer interactions, both online and offline, can also help maintain brand integrity. Additionally, fostering a strong company culture that emphasizes the importance of customer satisfaction can help align CX ambassadors with the brand's values.