How can companies ensure that their CX ambassadors are effectively representing their brand values and delivering a consistent customer experience across all touchpoints?

Companies can ensure their CX ambassadors are effectively representing their brand values by providing thorough training on brand guidelines and customer service standards. Regular monitoring and feedback on interactions with customers can help maintain consistency. Implementing a clear communication strategy and creating a sense of ownership and accountability among ambassadors can also ensure they uphold brand values. Additionally, incorporating brand values into performance evaluations and recognition programs can motivate ambassadors to consistently deliver a positive customer experience.