How can companies ensure that their CX ambassadors are effectively representing their brand values and delivering consistent customer experiences across all touchpoints?

Companies can ensure that their CX ambassadors are effectively representing their brand values by providing them with thorough training on the brand's values, mission, and customer experience standards. Regular monitoring and feedback sessions can also help ensure that ambassadors are consistently delivering the desired customer experience. Implementing clear guidelines and protocols for customer interactions across all touchpoints can further help maintain consistency in the customer experience. Additionally, companies can incentivize and reward ambassadors who consistently embody the brand values and deliver exceptional customer experiences.