How can companies ensure that their CX ambassadors are effectively representing their brand values and delivering a consistent customer experience across all channels, both online and offline?

Companies can ensure that their CX ambassadors effectively represent their brand values and deliver a consistent customer experience by providing thorough training on brand values and customer service standards. Regular monitoring and feedback sessions can help identify areas for improvement and ensure consistency across all channels. Implementing clear guidelines and protocols for interactions with customers, both online and offline, can also help maintain a cohesive brand image. Additionally, incentivizing and recognizing ambassadors who embody the brand values can motivate them to consistently deliver exceptional customer experiences.