How can companies ensure that their CX Ambassadors are effectively representing their brand values and delivering a consistently positive customer experience across all touchpoints, both online and offline?

Companies can ensure that their CX Ambassadors are effectively representing their brand values by providing comprehensive training that emphasizes the importance of brand consistency. They should also establish clear guidelines and expectations for behavior and communication with customers. Regular monitoring and feedback sessions can help identify any areas for improvement and ensure that ambassadors are staying aligned with the brand values. Additionally, companies can empower their ambassadors by giving them the tools and resources needed to deliver a positive customer experience, both online and offline.