How can companies ensure that their CX ambassadors effectively embody their brand's values and maintain consistency in their interactions with customers across different touchpoints, and what role does leadership play in fostering a culture of exceptional customer experience within the organization?

Companies can ensure that their CX ambassadors effectively embody their brand's values and maintain consistency by providing thorough training on brand guidelines, values, and customer service protocols. Regular feedback and coaching sessions can help reinforce these values and ensure consistency in interactions with customers. Leadership plays a crucial role in fostering a culture of exceptional customer experience by setting the tone, providing resources and support, and leading by example. By prioritizing customer experience and consistently reinforcing the importance of embodying brand values, leadership can create a customer-centric culture that permeates throughout the organization.