How can companies ensure that their CX ambassadors maintain a consistent and cohesive representation of the company's values and goals across different social media platforms?

Companies can ensure that their CX ambassadors maintain a consistent and cohesive representation of the company's values and goals across different social media platforms by providing them with clear guidelines and training on the company's values and messaging. Regular communication and feedback from the company can also help ambassadors stay aligned with the company's objectives. Monitoring and tracking the ambassadors' social media activities can help identify any inconsistencies and address them promptly. Additionally, creating a strong company culture that emphasizes the importance of representing the brand consistently can also help in maintaining a unified message across platforms.