How can companies ensure that their CX ambassadors are effectively representing the brand values and delivering consistent customer experiences across all touchpoints, and what strategies can be implemented to address any discrepancies or challenges that may arise?

Companies can ensure that their CX ambassadors are effectively representing the brand values and delivering consistent customer experiences by providing thorough training on brand values, customer service protocols, and communication strategies. Regular monitoring and feedback sessions can help identify any discrepancies or challenges in the ambassador's performance. Implementing a clear communication channel for ambassadors to raise concerns or ask for guidance can also help address any issues promptly. Additionally, creating a comprehensive playbook or guidelines for ambassadors to reference can ensure consistency in customer interactions across all touchpoints.