How can companies ensure that their frontline employees are consistently soliciting feedback from customers in order to continuously improve the customer experience?

Companies can ensure that their frontline employees are consistently soliciting feedback from customers by implementing regular training sessions on the importance of feedback and how to collect it effectively. They can also provide incentives or recognition for employees who gather valuable feedback. Additionally, companies can utilize technology such as feedback surveys or comment cards to make it easier for customers to provide their input. Creating a culture that values customer feedback and encourages open communication between employees and customers is also crucial in ensuring that feedback is consistently collected and utilized for improving the customer experience.