How can companies ensure that their CX ambassadors are effectively representing their brand values and delivering a consistent customer experience across all touchpoints?

Companies can ensure that their CX ambassadors are effectively representing their brand values by providing thorough training on brand messaging and values. Regular monitoring and feedback sessions can help ensure that ambassadors are staying true to the brand's image. Implementing clear guidelines and standards for customer interactions can also help maintain consistency across all touchpoints. Additionally, empowering ambassadors with the authority to make decisions that align with the brand values can further enhance the customer experience.