How can companies ensure that their customer experience ambassadors are accurately representing the brand values and delivering consistent messaging across all channels, both online and offline?

Companies can ensure that their customer experience ambassadors accurately represent brand values and deliver consistent messaging by providing thorough training on brand guidelines and values. Regular communication and feedback sessions can help ambassadors stay aligned with the brand's messaging. Implementing monitoring tools and processes to track interactions and ensure consistency across all channels, online and offline, is also crucial. Additionally, empowering ambassadors with the autonomy to make decisions within the brand's framework can help them embody the brand values more authentically.