How can companies ensure that their employees consistently apply the soft skills they have learned in training to provide exceptional customer experiences on a day-to-day basis?

Companies can ensure that their employees consistently apply soft skills by providing ongoing reinforcement and practice opportunities through regular training sessions or workshops. They can also create a supportive and positive work environment that encourages the use of soft skills in interactions with customers. Additionally, companies can implement performance evaluations that assess the application of soft skills and provide feedback for improvement. Lastly, recognizing and rewarding employees who demonstrate exceptional use of soft skills can motivate others to follow suit.