How can companies ensure that the feedback provided to employees is not only consistent and meaningful, but also actionable and impactful in driving positive CX behaviors within the organization?

Companies can ensure that feedback provided to employees is consistent and meaningful by establishing clear criteria and standards for evaluating performance. They can also provide regular and timely feedback to employees to ensure they are aware of their strengths and areas for improvement. To make feedback actionable and impactful in driving positive CX behaviors, companies should provide specific examples and actionable steps for employees to follow. Additionally, companies should create a culture that values feedback and encourages employees to use it to continuously improve their performance and customer interactions.