How can companies ensure that their measurement and tracking efforts are not only capturing quantitative data, but also qualitative feedback that provides deeper insights into the impact of their CX initiatives on company culture and employee engagement?

Companies can ensure that their measurement and tracking efforts capture both quantitative data and qualitative feedback by implementing a combination of surveys, interviews, focus groups, and feedback sessions with employees. They can also utilize tools like sentiment analysis and text analytics to extract insights from customer and employee feedback. Additionally, companies should encourage open communication and transparency within their organization to foster a culture of feedback and continuous improvement. By combining quantitative data with qualitative feedback, companies can gain a holistic understanding of the impact of their CX initiatives on company culture and employee engagement.