How can companies ensure that all employees, from entry-level staff to top executives, are fully aligned with and actively support the customer-centric core values of the organization?

Companies can ensure alignment with customer-centric core values by clearly communicating these values through training, regular reminders, and incorporating them into performance evaluations. They should also lead by example, with top executives actively demonstrating and promoting these values in their actions and decisions. Providing opportunities for employees at all levels to contribute ideas and feedback on improving customer experience can also foster alignment and support for customer-centric values. Additionally, recognizing and rewarding employees who exemplify these values can further reinforce their importance throughout the organization.