How can companies ensure that their employees are not only aware of the company values and customer-centric behavior, but also actively embody these principles in their day-to-day interactions with customers and colleagues?

Companies can ensure that their employees are aware of and embody company values and customer-centric behavior by providing thorough training and ongoing reinforcement. This can include regular communication of company values, role-playing exercises, and feedback mechanisms. Additionally, companies can create a supportive and inclusive work culture that encourages and rewards behaviors aligned with company values. Lastly, leadership should lead by example and demonstrate the desired behaviors in their own interactions with employees and customers.