How can companies ensure that their communication transparency initiatives not only impact employee behavior and customer satisfaction, but also lead to long-term positive changes in organizational culture and values?

Companies can ensure that their communication transparency initiatives have a lasting impact by consistently demonstrating openness and honesty in all interactions with employees and customers. This transparency should be integrated into the company's values and reinforced through regular communication channels. Additionally, leaders should model transparent communication behaviors and encourage employees to do the same. By fostering a culture of trust and openness, companies can create a foundation for long-term positive changes in organizational culture and values.