How can a brand ensure that their messaging resonates with diverse customers in a global market while still staying true to their core values and identity?

A brand can ensure that their messaging resonates with diverse customers in a global market by conducting thorough market research to understand the cultural nuances and preferences of their target audiences. They can tailor their messaging to be inclusive and relevant to different demographics while maintaining consistency in their core values and identity. It is important for the brand to engage with diverse communities, listen to their feedback, and adapt their communication strategies accordingly to build trust and authenticity with their global customer base.