How can companies ensure that their CX Ambassadors are effectively representing their brand values and delivering consistent, high-quality customer experiences across all touchpoints?

Companies can ensure that their CX Ambassadors are effectively representing their brand values by providing thorough training on brand guidelines and customer service standards. Regular feedback and performance evaluations can help monitor and improve their interactions with customers. Implementing technology tools like CRM systems can also help track customer interactions and ensure consistency across touchpoints. Additionally, fostering a culture of customer-centricity within the organization can help align ambassadors with the brand values and goals.