How can companies ensure that artificial intelligence and machine learning algorithms used in the recruitment process are free from bias and discrimination, particularly when assessing a candidate's potential for success in customer experience roles?

Companies can ensure that AI and ML algorithms used in recruitment are free from bias and discrimination by regularly auditing and testing the algorithms for any biases. They can also ensure diverse training data sets to avoid reinforcing biases. Additionally, companies should involve human oversight in the recruitment process to catch any potential biases that the algorithms may have missed. Training the algorithms to focus on relevant skills and qualifications rather than demographic information can also help in assessing a candidate's potential for success in customer experience roles without bias.