How can businesses ensure the authenticity and credibility of customer testimonials featured in their video content, and what steps can they take to address any potential skepticism from viewers?

Businesses can ensure the authenticity and credibility of customer testimonials by verifying the identity of the customers providing the testimonials, ensuring they have actually used the product or service being promoted. They can also include a disclaimer stating that the testimonials are from real customers and not paid actors. To address potential skepticism from viewers, businesses can provide additional evidence such as before and after photos, case studies, or third-party reviews to support the testimonials. They can also encourage customers to leave honest feedback and respond promptly to any negative reviews or concerns raised by viewers.