How can companies ensure that their gamified approach to promoting CX behavior is aligned with their overall brand values and messaging to maintain authenticity and trust with customers?

Companies can ensure their gamified approach aligns with brand values and messaging by integrating these elements into the game design and rewards system. They should ensure the game mechanics and interactions reflect the company's core values and messaging. Transparency is key in communicating how the gamified experience ties back to the brand's mission and values. Regularly gathering feedback from customers and adjusting the gamified approach accordingly will help maintain authenticity and trust.