How can companies ensure that their "CX-Hero of the Month" recognition program is consistently aligned with their organizational goals and values, and what strategies can be implemented to maintain employee engagement and motivation over time?

Companies can ensure alignment by clearly defining the criteria for the "CX-Hero of the Month" award to reflect their goals and values. They can also regularly communicate the importance of the program and its connection to the overall mission. To maintain engagement and motivation, companies can involve employees in the selection process, provide meaningful rewards, and offer opportunities for professional development and advancement based on performance. Regularly evaluating the program's effectiveness and gathering feedback from employees can also help identify areas for improvement and ensure continued success.