How can companies ensure that the feedback collected from employees and customers is truly reflective of their experiences, and what steps can they take to address any discrepancies or inconsistencies in the data to improve their overall business performance?

Companies can ensure that the feedback collected from employees and customers is truly reflective of their experiences by implementing multiple feedback channels, such as surveys, focus groups, and one-on-one interviews. They can also encourage open and honest communication, provide training on how to give constructive feedback, and show appreciation for feedback received. To address any discrepancies or inconsistencies in the data, companies can analyze the feedback for common themes, follow up with individuals for clarification, and take action to address any issues identified to improve their overall business performance.