How can businesses ensure the accuracy and cultural sensitivity of their translations when using advanced translation technology to reach a global audience?

Businesses can ensure the accuracy and cultural sensitivity of their translations by using advanced translation technology in conjunction with human translators who are familiar with the local culture and language nuances. It is important to thoroughly review and edit machine-generated translations to ensure accuracy and cultural appropriateness. Additionally, businesses should invest in training their translators and regularly update their translation databases to reflect changes in language and culture. Regularly seeking feedback from native speakers and conducting cultural sensitivity training for employees can also help ensure that translations resonate with a global audience.