How can companies ensure that their CX awards program not only recognizes and rewards employees, but also inspires a lasting cultural shift towards a customer-centric mindset throughout the organization?

Companies can ensure that their CX awards program inspires a lasting cultural shift by aligning recognition criteria with customer-centric values and behaviors. They can also involve employees in the design and implementation of the program to ensure buy-in and engagement. Additionally, providing ongoing training and development opportunities focused on customer experience can help reinforce the importance of a customer-centric mindset. Finally, leaders should model customer-centric behaviors and values to set a positive example for employees to follow.