How can companies go beyond simply communicating their data security measures to customers, and actively involve them in the process to further enhance trust and transparency in protecting personal information?

Companies can actively involve customers in data security by providing them with tools and resources to monitor and control their own personal information. This can include offering options for customers to set privacy preferences, review and update their data, and receive notifications about any security breaches. Companies can also engage customers in the data security process by seeking their feedback, conducting surveys or focus groups to understand their concerns and preferences, and incorporating their input into ongoing security improvements. By empowering customers to play an active role in protecting their own data, companies can build trust, transparency, and a stronger sense of partnership in safeguarding personal information.