How can companies ensure that their creative storytelling techniques are effectively translating into tangible improvements in internal CX, such as increased productivity and innovation?

Companies can ensure that their creative storytelling techniques are effectively translating into tangible improvements in internal CX by first aligning their stories with the company's values and goals. They should also ensure that the stories are relatable and resonate with employees on a personal level. Additionally, companies can measure the impact of their storytelling through feedback mechanisms, such as surveys and focus groups, to gauge employee engagement and motivation. Finally, companies should continuously iterate and refine their storytelling techniques based on the feedback received to maximize their impact on internal CX.