How can companies ensure that their internal CX communication tools are effectively driving employee engagement and promoting a customer-centric work culture, and what innovative approaches can be implemented to enhance the impact of these tools over time?

Companies can ensure that their internal CX communication tools are effectively driving employee engagement and promoting a customer-centric work culture by regularly soliciting feedback from employees on the tools' effectiveness, providing training and resources to help employees understand and utilize the tools effectively, and aligning the tools with the company's overall goals and values. To enhance the impact of these tools over time, companies can implement innovative approaches such as gamification to make using the tools more engaging, incorporating AI and machine learning to personalize the tools for individual employees, and leveraging data analytics to track and measure the impact of the tools on employee engagement and customer satisfaction.