How can companies ensure that personalized gestures, such as handwritten thank you notes or small gifts, are effective in enhancing employee engagement and loyalty, rather than being seen as insincere or token gestures?

Companies can ensure that personalized gestures are effective by making them genuine and thoughtful, rather than generic or expected. They should take the time to understand each employee's preferences and interests to tailor the gestures accordingly. Additionally, consistency in showing appreciation and recognition is key to building trust and loyalty among employees. Finally, companies should ensure that these gestures are not seen as a substitute for addressing underlying issues or concerns within the organization, but rather as a supplement to a positive work culture.